The Mazda3 or Mazda 3 (known as the Mazda Axela in Japan, a combination of “accelerate” and “excellent” is a compact car manufactured in Japan by Mazda. For the 2012 model year, Mazda began offering the Mazda3 with their newly developed SkyActiv technology, including a more rigid body, a new direct injection engine, and a new 6-speed transmission.
The current third generation was introduced in mid-2013 as a 2014 model.
The Mazda 3 became Mazda’s ‘fastest-selling’ vehicle in January 2014, with cumulative sales of over 4 million units.
The third generation 2014 Mazda3 was revealed in Australia on 26 June 2013. It now sits atop the new Skyactiv chassis, no longer sharing the Ford C1 platform.
Temptation. One look at the all-new Mazda 3 instantly stirs the spirit, taking hold of the onlooker before tightening its grip. It draws one in, getting under the skin. A connection has been made, sewing the seeds of a long relationship.
Behind this magnetism is the “KODO – Soul of Motion” design theme. Inspired by the beauty and power of nature, Mazda developed KODO to take its distinctive sense of vitality and agility one step further. For an uncompromising new generation of cars that simply beg to be driven.
Quality in detail
This is only one example of the craftsmanship and painstaking attention to detail that went into this car. One of Mazda’s priorities was to achieve a new level of precision and quality with the fit and finishing. The company therefore brought together design, development and manufacturing specialists to figure out ways of enhancing the joy of driving and owning the new Mazda 3.
To minimise the gaps between body panels and doors, for instance, they studied everything from the way the doors were attached to paint thickness tolerances on the edges of the body panels. By taking a fresh look at improvement potential, Mazda was able to set stringent new targets. As a result, the gaps between the front door and fender, which tend to be wider than others, are smaller on the new Mazda 3 than on many premium-class vehicles.
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